Typeface Category: Serif
Describe: formal, traditional, easy to read, professional, sophisticated, educated
What is being advertised?: Wikipedia. It encourages people who are looking for reliable information to come to their site, as the font attracts/represents professionalism.
Is this the best typeface style for this advertisement?: Yes, because as a resource like an encyclopedia, you want people to have a professional outlook on the website. If it were a fun looking font, it wouldn’t be taken as seriously.
Typeface Category: Sans Serif
Describe: Simple, modern, sleek, new, cool
What is being advertised?: iPod. Through the font it’s telling people that the iPod is modern technology and that it’s “cool” to have.
Is this the best typeface style for this advertisement?: Yes, because the iPod is a piece of modern technology (not as modern as other electronics anymore, but at the time the logo was created, it was more modern) and the type face is a modern looking and “cool” style.
Typeface Category: Script
Describe: classy, fun, flowing
What is being advertised?: Cadbury. It’s appealing to kids (who are the main consumers of chocolate/candy) as it has a fun, curly, free flow to it.
Is this the best typeface style for this advertisement?: I think this is the best typeface style for it, although I believe it should be in a loss formal font and not in cursive anymore, as children now-a-days are being taught cursive less and less, as children are the main target for chocolate/candy companies, they should be able to read the logo.
*This images includes free-use/copyright-free/Free Stock-photos/Photo’s used with the artists permission.