Tag Archives: Typography

Panther Poster

Panther Poster - Matt Correia.png

Panther Poster

17 x 11


This assignment was to make a poster showing our school mascot panther setting a good example for using the web. Our piece needed to include a picture of the panther, and text following the template: “This is panther, Panther…{good example of using the internet}… Be like panther.”

I made this fairly quickly. I’m not a huge fan with how it turned out, but it met the requirements and I completed the assignment. If I could do it again, I’d take more time with how I took the photo. I also would’ve photoshopped in a Facebook feed onto the computer screen instead of just having the login page. I also would’ve directed my subject more to lower the panther head, since it looks like the person inside the suit is looking at the screen rather than the panther.


Motivational Bible Quote Poster

Motivational Bible Quote Poster.png

There is Hope

17 x 11

Adobe Illustrator


“You have a purpose. Things will get better.”

“For I know the plans for you” declares the LORD. “Plans to prosper you and not harm you. Plans to give you hope and future” – Jeremiah 29:11

I hope that this piece reaches out to those who feel they aren’t good enough, who feel like nothing never goes right, who feel like everything is wrong, those who feel helpless and scared. Things will get better.

Although normally I wouldn’t quote the Bible, I feel like this passage gets the point across especially to those who are religious (And well, it was part of the assignment to quote the Bible)

I’m not too proud with how this image turned out. I feel like it was rushed and I’m not used to the program we had to make it on, Adobe Illustrator.

A challenge I faced while making this was while converting the file to anything other than an adobe illustrator file, it removed my quotation marks. I tried many things but no matter what i did, Saving it as a PDF, moving it to photoshop, saving it as a png, saving it as a jpg and jpeg, I even tried an online converter, and it didn’t work. So unfortunately, my piece doesn’t have any quotations due to conversion complications (needless to say, I’m a bit upset about that).

The things I like about my piece and what turned out well was my choice in quotes. I will definitely be needing more practice on illustrator before I produce something decent with that program.


*This images includes SOME free-use/copyright-free/Free Stock-photos/Photo’s used with the artists permission. Any others are my own.

You Can Be Anything… Except Yourself


You Can Be Anything… Except Yourself

11 x 17


Conversion therapy is an on-going issue that I feel, as Canadians; we are not talking about enough. We hear about protests going on in the USA, but what most of us don’t realize is that, conversion therapy is a Canadian issue as well. It is only illegal in 2 provinces: Ontario and Manitoba, but this only happened last year in 2015. This means that this abuse, hidden under the name of a therapy, is legal in most of Canada to this day.

If you’re not quite sure what conversion therapy is, a basic definition would be “a sham treatment which aims to ‘cure’ subjects of their sexual orientation of gender identity.” (save.lgbt/endconversiontherapy) People who have gone through and/or are going through conversion therapy are 8x more likely to have attempted suicide, 6x more likely to have severe depression, more than 3x as likely to resort to illegal drugs, and are more than 3x as likely to be at high risk for HIV and STD’s. (hcr.org/resources/the-lies-and-dangers-of-conversiontherapy)

I have 2 versions of the same piece. This is because I am trying to convey two different messages. Version one is where the eyes and the mouth are covered. This is to represent that, because people aren’t informed or they aren’t seeing what is going on, or the after affects (such as mental illness) are ‘invisible’, and so they won’t speak up.

The second version, where the eyes are uncovered, but the mouth still is, is to represent the by-standers, the people who know about this abusive ‘therapy’ who don’t say anything about it. The quote, “You can be anything except yourself” is a play on the common phrase “you can be anything” that we normally will tell children and youth so that they can express themselves and be who they truly are. In conversion therapy though, they are telling you that you can be anything EXCEPT yourself. You’re not allowed to show who are you on the inside, or express yourself.

The message I want people to take away from this is to become more educated. Educate others on this subject too. The more people who are educated, hopefully, the more people who will stand up and speak out to save and support the victims of conversion therapy, and eventually end it completely.

This issue is important to me because it heavily affects a large community in my life, the LGBTQ+ community. People who are like me are being abused and broken down for expressing themselves like I do. People, who haven’t done anything wrong, being themselves in a way that doesn’t hurt anyone and makes themselves happy, are getting punished for that. I don’t want to be a bystander; I don’t want this issue to be hidden in the dark.

This piece was inspired by Barbara Kruger, an American conceptual artist. Her work consists of black and white photographs with red-on-white captions. Her work speaks strong messages that usually address cultural issues dealing with power, identity, and sexuality. She is an inspiring figure because she works toward getting forward an important message about society, something that we should do to change, or bring light on things that we, as a society, are doing wrong.

The elements of design I used are (implied) line and colour. In each image, “you can be” leads the viewer’s eye from the left to the right, and in the first version, it leads the views eye towards the word “anything”. In both versions, the “y” in “anything” directs the views eye towards the word “except”, and as we usually read from top to bottom, “yourself” is the next word the eye goes towards.

The use of colour in this piece is red. Red is a warm colour, making it bold, especially on top of the black and white photograph.

The principles of design I used are balance, emphasis and movement. The balance in this piece is asymmetrical, but because I have words equally on both sides of the image, it’s balanced. I emphasized the words by making them larger, such as “anything” and “yourself”. Lastly, the movement is created by the implied line, which I explained previously.

The principle of media art I used is (conceptual) point of view. By expressing my concern about conversion therapy, I’m creating a conceptual point of view.

The strengths in this piece are my movement and my message.

The weaknesses in this piece are my in ability to choose just one version, and my inability to incorporate both messages through one image. That was also the challenge I faced while creating this piece.


*This images includes SOME free-use/copyright-free/Free Stock-photos/Photo’s used with the artists permission. Any others are my own.




11 x 17

Adobe Illustrator/Photoshop

The message I want to display is that, sometimes in life when we want to succeed or to ‘fly’ we need to give up something that is weighing us down. Like a toxic person in our life or things we want that we don’t really need.

I chose to address this theme because, going through my own life, I have had to let people go to move forward. All the time I see friends get pulled down by toxic individuals in their lives or by focusing too much on material items that they forget about their own potential.

What I want people to take away from this is to learn to let go. Let go of the people who are bringing you down to push themselves higher. Let go of the things you don’t need, set down that phone, get off the couch, and go do something that will make you happy and make you a better person.

I was inspired to make this piece by the people I see around me and my own experiences, as well as various artists that I saw the work of on Google images while trying to pick my quotation for this assignment.

The element of design I used is Value. I made the bottom of the image darker with the image of the water and the gradient tool, to emphasize that the water would be deep.

The principles of design I used are Balance, Emphasis and Rhythm. The image is balanced in a mostly symmetrical way, I used larger fonts to emphasize key words, and I used the same font on the non-focal words to create a pattern/rhythm.

The principle of media arts I used is, Conceptual Pont of view, as my message is stated above.

Some strengths in my artwork are my use of emphasis on key words, and my conceptual point of view, as I feel as though I was able to get my message across in the piece.

Some weaknesses in my artwork are my lack of colour. I didn’t really make a colour scheme here (although it could maybe be counted as monochromatic blue, but I feel like the white clouds are too overpowering to be calling it monochromatic).

A challenge I faced while creating this piece was choosing the right fonts. I’m still not sure if I did well with my font choice. Illustrator is also a new program to me, so this is my first time using it, and I spent a lot of my time experimenting.

Typography Tasks: Intro to Adobe Illustrator


Task 1: Choose 5 adjectives. Select a fill, stroke, colour, typeface, and size for each word that connects to it’s meaning. Arrange them so the art board looks full and balanced.


Task 2: Write your name 5 times using the vertical type tool, and the type on path tool. Create outlines for your letters and ungroup them to adjust and rote each letter in an interesting way. Add extra anchor points to fine-tune your adjustments.


Task 3: Handwrite/print a word 5 times using different options in the brush tool. Experiments with width profile, stroke weight, stroke colour, and opacity.


Task 4: Write a quote and create different fills using gradient and swatch tools.

correia-typeface-task-5Task 5: Choose a word. Adjust the anchor points of the letters so that it looks like what the word is depicting. 


Typography Analysis


Typeface Category: Serif

Describe: formal, traditional, easy to read, professional, sophisticated, educated

What is being advertised?: Wikipedia. It encourages people who are looking for reliable information to come to their site, as the font attracts/represents professionalism.

Is this the best typeface style for this advertisement?: Yes, because as a resource like an encyclopedia, you want people to have a professional outlook on the website. If it were a fun looking font, it wouldn’t be taken as seriously.



Typeface Category: Sans Serif

Describe: Simple, modern, sleek, new, cool

What is being advertised?: iPod. Through the font it’s telling people that the iPod is modern technology and that it’s “cool” to have.

Is this the best typeface style for this advertisement?: Yes, because the iPod is a piece of modern technology (not as modern as other electronics anymore, but at the time the logo was created, it was more modern) and the type face is a modern looking and “cool” style.



Typeface Category: Script

Describe: classy, fun, flowing

What is being advertised?: Cadbury. It’s appealing to kids (who are the main consumers of chocolate/candy) as it has a fun, curly, free flow to it.

Is this the best typeface style for this advertisement?: I think this is the best typeface style for it, although I believe it should be in a loss formal font and not in cursive anymore, as children now-a-days are being taught cursive less and less, as children are the main target for chocolate/candy companies, they should be able to read the logo.


*This images includes free-use/copyright-free/Free Stock-photos/Photo’s used with the artists permission.